- Geographic - http://www.canadapost.ca/cpc2/addrm/hh/pending/indexp/cpALL-e.asp
- Demographic - http://www.cityofkingston.ca/city-hall/neighbourhood-profiles/2006-profiles
- Psychographic - http://www.environicsanalytics.ca/prizm-c2-cluster-lookup (tool)
- Great descriptions handout - http://www.geographicresearch.com/PDF/Nilesen_2011_PRIZM_Segment_Narratives.pdf
- The descriptions I handed out http://www.tetrad.com/pub/documents/pnesegments.pdf
- Industrial - http://www.naics.com/
Consumer Behaviour
Trends - http://www.trendwatching.com/trends/
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