The Pitch

3 Hour Viral Video Challenge Submissions

A Public Relations Quickie

Public relations from Lindsey Fair

Here's a link to the Facebook Meltdown discussed in class >>

Video workshop resources

Creative Commons

Video Trends & Statistics Report

Storyboarding Template

Social Video Analytics

• Tweet Archivist (use either a hashtag or url to search by)
• Simply Measured
• Social Mention (pulls from various SNS using hashtag)

Grapevine Video Workshop

Grapevine video challenge slidedeck from Lindsey Fair

From Ingredients to a Recipe for Success - Notes for the Biz Plan

Slidedeck shad valley - idea to plan from Lindsey Fair

Here's a folder with examples and the financial templates you can use >>>

Shad Valley Business Plan Outline

1. Title Page
2. Executive Summary (1 pg)
3. Table of Contents 
4. Overview (1 pg)
1. Mission Statement
2. Business Structure
3. Your Team
4. USP
5. Environmental Analysis (1 pg)
1. Competitive Environment
2. Trends
3. Opportunities
6. Marketing Plan
1. Product  (3/4 pg)
1. Intellectual Property
2. Packaging
3. Complimentary & Concurrent Products (Line)
4. Growth & Innovation
2. People (1 pg)
1. Target Market 
1. Segmentation
2. Consumer Behaviour
2. Size of Market
3. Secondary or Growth Markets
3. Price (1/2 pg)
1. Penetration vs Skimming
2. Cost-Based vs Demand-Based vs Competitive-Based
3. Objectives – Profit, Volume or Position 
4. Place (1/4 pg)
1. Distribution Location (s)
5. Promotion (1 pg)
1. Public Relations
2. Advertising
1. Channels
2. Messaging
3. Brand Development
7. Challenges & Risks (1/2 pg)
1. Barriers to Entry
8. Financial Forecasts (3 pgs)
1. Cash Flow Forecast
2. Income Statement
3. Balance Sheet
9. References

Examples and Details from RBC